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Larry O’Brien: The Postmaster Who Became the Face of the NBA Finals Trophy

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When NBA players celebrate a championship today, they raise one of the most recognizable trophies in sports: the Larry O’Brien Championship Trophy. From Michael Jordan to LeBron James and Stephen Curry, generations of champions have hoisted the gleaming gold trophy. Soon, players from the New York Knicks or San Antonio Spurs will be doing the same.

But unlike many sports trophies named after legendary athletes or coaches, the NBA’s championship prize honors a man who never played professional basketball. Larry O’Brien’s path to basketball immortality began not on the hardwood, but in the halls of American politics.

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From Springfield to Washington

Lawrence Francis O’Brien Jr. was born in 1917 in Springfield, Massachusetts. Possessing a sharp political mind and remarkable organizational skills, O’Brien rose through the ranks of the Democratic Party during the mid-20th century.

He became one of the most influential political strategists in American history, helping orchestrate the successful presidential campaigns of John F. Kennedy and later serving in the administrations of both Kennedy and Lyndon B. Johnson.

As Postmaster General under Johnson and later chairman of the Democratic National Committee, O’Brien earned a reputation as one of Washington’s most effective administrators. His ability to negotiate, build relationships, and manage complex organizations would eventually attract the attention of an ambitious professional basketball league.

Taking Over the NBA

In 1975, the NBA hired O’Brien as its commissioner, a surprising choice for a sports league but one that would prove transformative.

At the time, professional basketball faced significant challenges. Television ratings were modest, many Finals games were shown on tape delay, and the league struggled to compete with the popularity of baseball and football. The NBA needed strong leadership and a long-term vision.

O’Brien brought exactly that.

Serving as commissioner from 1975 to 1984, he oversaw one of the most important growth periods in league history. During his tenure:

  • The NBA expanded its national television presence.
  • League revenues increased dramatically.
  • The popularity of professional basketball surged.
  • The NBA strengthened its relationship with sponsors and broadcasters.
  • The league became increasingly visible across North America and internationally.

Most importantly, O’Brien presided over the arrival of a new generation of stars that would redefine the sport.

The Magic and Bird Era

O’Brien’s tenure coincided with the emergence of one of basketball’s greatest rivalries: Magic Johnson versus Larry Bird. Their battles throughout the 1980s captivated fans and revitalized interest in the NBA. The league’s popularity exploded as the Lakers and Celtics met repeatedly on basketball’s biggest stage.

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O’Brien’s business acumen helped capitalize on this golden opportunity. He worked to secure stronger television contracts and position the NBA as a premier entertainment product. By the time he retired in 1984, the foundation had been laid for the league’s future global growth under his successor, David Stern.

Why the Trophy Bears His Name

In 1984, the NBA decided to rename its championship trophy in honor of Larry O’Brien’s contributions to the league.

The trophy itself had existed since 1977, but after O’Brien stepped down as commissioner, league officials believed his leadership deserved permanent recognition. The trophy was officially renamed the Larry O’Brien Championship Trophy to commemorate his role in helping transform the NBA from a struggling league into a rapidly growing sports powerhouse.

The decision reflected a simple reality: without O’Brien’s stewardship during a critical period, the NBA’s rise to prominence might have unfolded very differently.

The Trophy Itself

The trophy is crafted from sterling silver and coated in 24-karat gold. Standing roughly two feet tall, it features a basketball poised above a net, symbolizing the game’s ultimate achievement.

Each year, the winning team receives the trophy immediately after clinching the NBA Finals, creating one of sports’ most iconic celebration scenes.

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A Lasting Legacy

Larry O’Brien passed away in 1990, but his influence remains visible every June when a new NBA champion is crowned.

Unlike many executives whose contributions fade from public memory, O’Brien’s name is announced annually during the league’s most important moment. Every championship team—from the Showtime Lakers and Bird’s Celtics to Jordan’s Bulls, Curry’s Warriors, and future champions—becomes part of the legacy of the commissioner who helped guide the NBA into a new era.

In many ways, the Larry O’Brien Trophy represents more than a championship. It symbolizes the vision, leadership, and business savvy that helped transform professional basketball into the global phenomenon it is today.

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FSM Scouting Report: Lord of the Rings

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Book/Movie Title: Phil Jackson Lord of the Rings

Total Pages/Duration: 341 pages (paperback)

Author/Director: Peter Richmond

Pace of Play: This book is a page-turner in spurts. It starts a bit slow (bios generally do as you have to get past the early years) then picks up some steam before coming to a pleasant, but slower conclusion. The pace of this book can be described as moderate.

Strengths: It is clear from the onset that the reader will go on more of a historical journey than some of the other Lakers/Phil books. However, this ends up being a strength as you will likely read multiple stories that provide new info about Jackson and his rise. It was actually surprising to see all the tidbits that had never been discussed in the mainstream over the years. The stories are not salacious in nature but would have just been fun to discuss. Additionally, the author does not linger on any period of time for too long saving the reader from a long slog through history (the Pistol Pete book was brutal in this regard). The way information is presented, Phil Jackson’s early years as a coach ends up being some of the most interesting material in the entire book.

Weaknesses: A major weakness of this book is the excessive quoting of others as the story goes on. At times, it is difficult to remember who is speaking or being quoted or why the quote was even being presented in the first place. The use of so many quotes is a bit understandable given that much of the book is just a presentation of facts and secondhand stories. Lastly, there are a large number of obscure jokes and references throughout the book. This may be good or bad depending on if you know what the heck the author is talking about. The jokes and comments do have a Family Guy feel at times.

Unique Attributes: This book will pique your interest on a few random topics we have always known were associated with Phil Jackson but that we may not necessarily have known about. These include (but are not limited to) Native American history and LSD. The author also has a special talent for throwing in intermittent zingers and one-liners that will make you literally LOL. More of the these would have been preferable to the random jokes mentioned in the previous section.

Scout’s Recommendations: This book probably would not do much for the die-hard hoops fan (Lakers and Bulls fans excluded) but it is certainly recommended for everyone else. The first third of this book in particular should appeal to fans of Phil Jackson and 1960’s and 70’s era sports. Be prepared though, the book does end on an optimistic note with Phil Jackson taking on the role of general manager of the New York Knicks.